Clarity is great and all...but do you care?

Honestly, nobody is going to care about what you write…

Unless you make it their business and show EXACTLY why they should listen to you and consume your content.

I’ve been guilty of not doing this enough, and it’s because I haven’t had a crystal clear reason to provide.

I’ve shared my life story.

I’ve shared some of my systems for my lifestyle as a 9-5 parent by day and a content creator by night.

I’ve made the argument that I’m a chronically addicted House Elf that loves to serve his various masters in the name of cleanliness and health.

…but I haven’t really stated explicitly what’s in it for you…

So let’s get to it…

What are you here for?

As I share last week, I want to hone my skills in content creation and tell my story through writing, video, and images.

That’s the surface-level statement.

It’s not enough.

It doesn’t compel you to want to listen to me.

It’s just what I want to do.

So I have to find a way to focus my purpose and make it matter to you.

As Kieran Drew touched on in his latest newsletter…and Unicorse’s favorite catchphrase:

Please email me if you know this reference…preferably with the phrase “chicken bucket”.

But yeah…these two have a very good point.

One that I feel like I am failing to answer.

One that I want to take this next few weeks to answer.

I can already hear you in my mind.

“Sigh, here we go again…”

I get it.

Perhaps you are searching for your purpose in your journey like me.

This niche thing is plaguing many, many beginner creators.

Hell, it bugs even the most successful ones!

It’s ok.

We grow. We change. We refine. We pivot.

It’s all part of the process.

And I choose to trust it.

The Takeaway

So to recap:

I’m still not answering the key reason for my message.

If you’re in the same spot (and have been for a while now), I recommend you reach out to me or to others who can help.

I’m going to take action on this now that I have my foot in the door.

One thing is for certain, though…

I’m going to start sharing exactly how I’m doing this thing.

Here’s this week’s actionable exercise:

Reflect on where you are right now.

Can you confidently say that you stand for something?

Can you confidently articulate an answer for Unicorse?

If you can do both of these things, you are well on your way to being an awesome creator yourself!

I’m halfway there.

This is the first exercise in self-awareness.

Thought of the week:

An Inspirator knows their purpose and knows how to share it in a way that matters…

So no…a fleshed out plan on how I’m going to convince you to care will have to wait.

That’s entirely another vein of this mountain that I haven’t excavated deep enough.

Back at it now…where’s that shovel?

Vince

P.S. Do you have a mission statement?

P.P.S. When the heck is the fourth season of that show coming out??