This Is The Powerful 3-Step Process I Use

It's not just about cranking out more content for your audience

Every few months, I send out a “check in” issue to my subscribers to see if they’re still interested in reading.

If they don’t respond or haven’t opened anything for a few months, I let them go.

Writing isn’t just for building an audience and offering insights to help them.

Done properly, it’s the most effective way to build YOU.

This issue explains my 3-part framework for developing my writing habit.

The Reality of Jumping in the Deep End

There’s a huge gap that goes unaddressed when most people jump on the hype train of being a “solopreneur”:

They have no context or foundation from which to start.

At least that’s where I started back in 2022.

All I knew was that I hit 40 and still felt like I hadn’t made my mark.

There are days when it still feels that way.

But there’s a huge difference.

I’m on my way to keeping this up for 1000 days.

It’s a nice number, but the point I’m trying to make is that the act of writing and creating content forces you into action.

Unless you’re just a mouthpiece for AI, you must THINK.

There’s no way around it. You don’t talk for your health, but you sure as sh*t can write for it.

It took multiple iterations for me to find my writing pillars that hopefully inspire others in my life, both in real life and on the internet.

I call it the Prismatic Process:

  1. Identity: Clarity through creativity
    Use writing to reveal, not just act out, your beliefs and values.

  2. Intentionality: Discipline through focused action from love
    Build systems not from guilt, but devotion: to your family, your craft, your future.

  3. Iterative internalization: Improving yourself from foundational alignment
    Your identity isn’t just something that’s instilled by your parents. It’s something you hone and shape for your legacy.

Everything I write about is based on my personal discovery of how I’ve been evolving.

The Digital Heirloom, this newsletter, is not just about building a personal brand.

It’s a live record of who I am becoming.

I can’t promise or offer shortcuts to this process, I can only share the ideas that are distilled from my own experiences in hopes that it helps you align yourself with your work sooner rather than later.

That’s why I write and tinker with AI and build things that matter to me.

To Jump-Start Your Process…

If this series has inspired you to start thinking more deeply along this path, then I encourage you to grab this prompt that has helped me test just how well I know myself:

You play the role of a professional therapist or profiler. Can you come up with a series of questions to ask me so that you can then provide me with a list of 5 to 7 core values that you determine I may have? Please ask me 15 questions in this series before providing this list.

I had three rules for you when answering the questions:

  1. No hesitation - only stream of consciousness

  2. No forced answers - only answer until it felt like it was “enough”, no padding

  3. No sugar-coating - don’t hold back and be honest with yourself, no downplaying faults or perceptions

Ideally, this exercise takes about 30 minutes to do.

If you want the exactly questions that it generated for me, let me know!

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